Giving new life to vintage quilts - introducing Daisy and Beulah
Danish company Daisy and Beulah specializes in antique patchwork quilts from North America. Each quilt is unique and hand sewn up to 200 years ago. Each represents a labour of love and countless hours of careful stitching.
Sourced by Daisy and Beulah, each quilt is given a new lease on life in new settings or by being made into new products such as tea cozies and potholders. Each of these items is one-of-a-kind and sewn in Denmark by skilled seamstresses.
Lifelong love became a dream job
Founder Ida Marie Koefoed has turned a lifelong love for quilts into her dream job. With her American/Danish background quilts are stitched into her family history, and she named her company after her two great-grandmothers, Daisy Summerall and Beulah Bishop. Both were strong women and avid quilters, who made sure the traditions of quilting were kept alive in the family.
The family owns a summerhouse in Michigan, where Ida Marie spent all her childhood summers with her grandparents. She and her family still visits regularly to relax - and source antique quilts locally from the area.
Clever marketing turned into beautiful items
Quite a few of Daisy and Beulah's quilts have a origin as feed sacks. From the early 1900s and up until after the Depression in the 1930's a large part of the American population was battling poverty. Not being able to afford fabric for clothes, women would make the family's clothes from feed sacks instead.
As manufacturers caught on to this, companies began making feed sacks in beautiful prints, resulting in women going shopping for animal feed to pick out their favorite prints and colors.
The quilts were then made from leftover scraps of fabric from clothes making, and women would meet to exchange different pieces for quilts. This no-waste approach is a key value that Daisy and Beulah aims to continue by repurposing some of the quilts into other useful items.
Keeping the traditions alive
The mission of Daisy and Beulah is to keep the traditions alive and relevant by inserting the quilts and quilt products in contemporary settings as both decorative and useful items. Ones that will hopefully bring color and joy into their new homes.
See Daisy and Beulah quilt products